The Sales Development Network

Customized Business Development Plan

CBDP Implementation

Coaching & Mentoring Program

Customized Business Development Plan

At the core of the product offering is a formal growth strategy called the Customized Business Development Plan, (CBDP). The CBDP starts with your organizations corporate identity and mission statement and determines who you are and how you are perceived in the market. It analyzes all current sales and marketing activities to determine what has been successful and what has not. It provides an evaluation of the quality of your sales staff to ensure that each member possesses the skill set necessary to maximize sales output. Most importantly, the CBDP becomes the complete road map of how together, we will obtain and exceed the revenue and profit goals that you set. The Key Components in the Customized Business Development Plan are:

*Detailed Business Analysis*
	This analysis provides an in depth study of your organizations sales and marketing structure using corporate historical data and relevant industry data to examine current sales and gross profit levels and forecast future sales output under current initiatives.

*Sales Driven Marketing Strategy*
	This strategy is created from the data obtained in the Detailed Business Analysis. It includes a creative marketing campaign with a step by step sales development process.

*Customized Sales Training*
	Success Is a Choice©, the sales training program offered by the Sales Development Network is completely customized to the skill set and needs of the client sales staff and the factors associated with the clients’ industry. Modules are heavily concentrated on building and improving direct selling skills, maximizing customer service, and the ability to think way beyond traditional methodology.

*Employee Evaluation Program*
	Employees are evaluated on their ability and willingness to learn. In order to create and execute a successful sales or customer service training program, the level of competency of each member of the sales or customer service team must be understood.

*Sales Technology Integration*
	The ability to accurately maintain and utilize client data is crucial to the success of any business organization. Evaluating and integrating a quality Customer Relationship Management system, (CRM) is an important part of our process.

*Morale Improvement Program*
	Is your organization one of the “Top 100 Companies to Work For”? If not, what is it costing you not to be on the list? Human Resources can be an organizations greatest asset or worst liability. An SDN Morale Improvement Program may be what you organization needs to turn around.

CBDP Implementation

Proper execution of the CBDP is every bit as important as the quality of the plan itself. Therefore, the Sale Development Network will work with you during the entire process. This process involves all aspects of the customize program and is implemented in multiple forms at all organizational levels.

The implementation process is designed to actively involve the client company with a hands-on approach in the improvement process. Employee ownership in an improvement program dramatically affects the program’s success in a very positive way. The end result is a program that everyone benefits from and is proud to be a part of.

Coaching & Mentoring Program

Much like a technical support program offered by a computer manufacturer, The Coaching and Mentoring program gives the client sales coaching and mentoring support for one year. It gives the client sales and marketing staff direct telephone access to the sales expertise necessary for virtually every selling situation. The Coaching and Mentoring program also includes 4 executive level quarterly reviews and 4 advanced level training sessions for the entire sales and marketing staff. This service is renewable on an annual basis.

724 Youngstown-Warren Rd. Suite 20
Niles, OH 44446
Phone: 330.505.1551
Fax: 330.505.9115
email: amj@thesdn.com